Trayned Praxis Pharma

The intelligent
prescribing data platform

Trayned Insight big data solutions empowers your sales team to market drugs intelligently and gain commercial advantage using data analytics

We help decision makers to direct their sales force towards the right GP practices/CCGs

To go beyond summary statistics on you market share, Trayned Insight has developed Trayned Praxis, a ground breaking data analytics platform that enables pharmaceutical companies to:

  • View actionable rankings of both CCGs and GP practices with the best potential to generate more NIC for each of your drugs, quantified by the expected size of sales opportunities.
  • View actionable rankings of both CCGs and GP practices with the best potential to start prescribing each of your drugs that do not currently do so, quantifying the probability of commencing prescribing.
  • Successfully secure qualified competitive advantage and gain CCG approval by showing clear non-financial benefits such as improvements in disease prevalence, QOF points and patients’ experience ratings of GP practices associated with increased prescribing of each of your drugs.
  • Trayned Praxis projects with greater precision the expected prescribing level of any drug, on the basis of the characteristics of both the populations and practitioners for every GP practice. This enables unprecedented comparison of actual sales versus expected sales and more accurate measurement of campaign success at multiple levels (practice, CCG, STP or bespoke area).

    Exploits unique, proprietary statistical models to analyse GP practice prescribing data sets.

    Identifies unexploited prescribing opportunity with unequalled precision through leading-edge predictive analytics.

    Commutes distinctive analysis to outcomes via visually striking interactive dashboards, heat maps, graphs, charts and tables.

    Robustly supports your sales campaigns to gain competitive edge with downloadable customised statistical reports.

    Streamlined decision-making processes.

    Heatmaps and market insights at any level

    Visualise your results on maps to ease presentation of multiple layers of data and analysis.
    Navigate between clusters, hotspots, and other geographic data points to see information at glance.

    Prioritise resources, spot outliers and target prescribers

    Generate actionable league tables of top and worst CCGs/GP. You can rank prescribers among a CCG or at national level.
    If necessary, you can enable a feature to see how this has shifted over time.

    Set realistic targets, measure and track performance

    With our dynamic market share dashboard, you will receive updates about your market to support your sales campaigns and download customised statistical reports.

    Quantify the potential of your product in the market

    You can isolate CCGs and practices and create charts in seconds. Export everything on excel or just print-out nice charts.
    The visualisation shown here is that of a cluster of 3 prescribing practice and 1 non-prescriber. It displays both the average opportunity to increase and the probability to initiate prescription among this group.

    Detect where the best opportunities to initiate prescribing are

    With unequalled precision through leading-edge predictive analytics, view actionable rankings of both CCGs and GP practices.
    Reveal the best potential to start prescribing or to generate more NIC for each of your drugs. Focus your sales force on the costumers that matters.

    Trayned Praxis Supporting Documentation

    White Paper
    Template - sample analysis - Drug A

    Meet the team

    DR Tim Drye
    Chief Data Scientist
    Dr Michael von Bertele
    Co-founder and chairman
    Dr Andreas Soliropoulos
    Data Scientist
    Andrew Wright
    Manager, Director
    Pierre Thomas
    Data analyst, Designer


    Latest Insights

    Post date: May 16, 2017
    Post date: December 13, 2016
    Post date: November 17, 2016

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    Trayned Pioneer